October 2009
2 posts
Coming Up With a Business Idea
Last week, I gave a talk at NYU SCPS for a class called “From Idea to Empire.” There were a number of aspiring entrepreneurs in attendance, and they were interested in how to identify new opportunities. I realized that a lot had been written on how to execute on an idea but very few people devote attention to how to come up with an idea to begin with. I think there are four primary ways of...